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Programmatic Prompts Northern & Shell To Build Data Capability

  • The Drum, Thursday, October 30, 2014 6:45 AM

Northern & Shell are investing in the development of their CRM systems in a bid to secure the publisher’s data as digital trading techniques to form a more substantial part of the business, according to head of programmatic Ben Hancock. Hancock said that a steady rise of the method within the publisher’s advertising strategy had placed more urgency on protection of data.

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