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Wickes Calls GBP25m Ad Review

  • Campaign, Thursday, October 30, 2014 6:43 AM

Wickes, the home-improvement retailer, is reviewing its GBP25 million advertising account, putting the incumbent MWO on alert. MWO is expected to repitch. Its advertising for Wickes uses the tagline "It's got our name on it". Carat handles Wickes' GBP23 million media planning and buying account. Its parent, Dentsu Aegis Network, is to handle social, pay-per-click and SEO.

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