Around the Net
Supply Chain Needs Improvements To Root Out Programmatic Fraud
- Advertising Age, Friday, October 31, 2014 12:58 PM
Advertising Age has posted an article, written by Andrew Casale, VP of strategy at Casale Media, contending that “a better programmatic supply chain will root out fraud.”
“Fraud in the programmatic ad business is a systemic problem that's robbing the legitimate marketplace of hundreds of millions of dollars, but to date we've seen no concrete steps to address the core of the issue,” the post reads. “It starts with reimagining the programmatic supply chain and ushering in a new era of transparency and trust.”
