RALPH LANE POLK II (1882-1949) has been selected to enter the Direct Marketing Association's Hall of Fame, the highest professional honor in direct and interactive marketing. As president of R.
L. Polk & Co. from 1923 until 1949, Ralph Lane Polk II fueled the growth of automotive marketing by compiling automotive registrations and transforming them into market statistics and direct marketing
tools. The induction ceremony will occur during the DMA's 85th Annual Conference & Exhibition on Oct. 22, 2002 in San Francisco, Calif.
