AppNexus Launches Mobile App For Ad Management On The Go

AppNexus has made real-time analytics even more “mobile” for its mobile publishing partners. At its own AppNexus New York Summit 2014 on Wednesday, the company announced the launch of a mobile app that allows publishers to monitor, in real-time and from their own devices, in-app ad quality of ads running on their owned and operated apps. The AppNexus app essentially turns the user’s phone into an ad management platform.

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