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Zulily Attributes Earnings Drop to Email Issues

  • GeekWire, Wednesday, November 5, 2014 3:39 PM

Online retailer Zulily didn't perform up to shareholder standards during Q3 and the company's chairman Mark Vadon blamed the problem on its email provider. According to Vadon, a large number of the retailer's emails weren't being sent for a period of time, resulting in a drop in transactions. In addition, it hurt customer acquisition, as the brand was unable to start the relationship with new customers. 

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