Around the Net
Carat Finally Awarded Government's GBP140m Media Buying Account
- Campaign, Thursday, November 6, 2014 9:35 AM
Carat has been formally awarded the Government's £140 million media buying account, after Mr Justice Akenhead lifted the legal stay preventing the contract from leaving M4C. The WPP-owned M4C has held the business for four years. The review began in March and involved Ebiquity. Sir Martin Sorrell's WPP objected to the way the pitch process was handled by the Crown Commercial Service, which included the media brokering expertise of Ebiquity. WPP has vowed to continue its legal challenge.
