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Travelodge Reviews GBP15m Advertising Account
- Campaign, Thursday, November 6, 2014 6:49 AM
The budget-hotel chain has contacted agencies directly to invite them to pitch for the brief. CHI & Partners, which was hired in January to launch a brand-repositioning campaign, will repitch for the business. The contract is for a three-year period. CHI & Partners’ campaign represented Travelodge’s biggest marketing push to date and positioned the brand as "Britain’s favourite hotel for value." It also marked the first time that Travelodge had been on TV in four years.
