Commentary
Mobile Internet Will Reach Half The World's Population By 2020
- by Erik Sass , Staff Writer @eriksass1, November 7, 2014
With manufacturers and telecoms marketing a new generation of cheap smartphones and tablets, the number of people using mobile devices to access the Internet is set to soar from 2.2 billion today to
3.8 billion by 2020, according to a new forecast from GSMA Intelligence. In proportional terms, that represents …2 comments about "Mobile Internet Will Reach Half The World's Population By 2020 ".
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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
Or put another way. Today, Mobile Internet can't reach seven-out-of-ten people in the world (making it irrelevant to them) , and by 2020 it will still struggle to reach every second person. Just something to think about for global brands when allocating their budgets.
No matter how many people have access to mobile phones, the real questions, as far as advertisers are concerned, revolve around the degree of exposure or attentiveness their mobile ads generate, whether they audiences can interact with advertiser websites, "viewability" problems, etc. At present, mobile phone CPMs are extremely low, relative to TV and other "digital" options. This will not change until some of the ad-relevant issues are dealt with.