The first television advert to feature the use of an electronic cigarette is to be screened post watershed tonight for a five week run as the smoking alternative passes another milestone on the road to public acceptance. Viewers have become familiar with e-cigarette advertisements for some time now as manufacturers jostle for position in the burgeoning market but until now the device itself has never been granted any airtime.
I love the fact you can now market electronic cigarettes on TV! Bring it on I say, no news is good news!