Around the Net
CMOs To Remain In Post For 5 Years As Brands Think Long Term
- The Drum, Tuesday, November 11, 2014 6:54 AM
Next year will see chief marketing officers (CMOs) begin to remain in a position for an average of just over five years, according to annual predictions made by Forrester as they gain more trust from business chiefs. According to research by the firm, the length of time served by CMOs will reach 60 months in 2015 as companies begin to realise the need to follow a long-term customer vision to grow their businesses. Other predictions include a closer working relationship between CMOs and CIOs.
