• by Amy Corr  @MediaPostOTL, November 12, 2014

VML Qais has been appointed by Mumbai-based Mahindra & Mahindra as its Digital Agency, to lead the revamp of Mahindra’s corporate website mahindra.com. The revamp of the website is one of Mahindra’s key initiatives in the company’s effort to become a globally admired brand. “We aim to make ‘Mahindra’ one of the 50 most admired global brands by 2021, a brand that empowers people to rise to their dreams and achieve their full potential,” said Mr Karthik, Vice President, Corporate Brand at Mahindra, a multinational corporation with interests in agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. VML Qais and Mahindra have worked together since 2010, with VML Qais leading award-winning digital duties like the Rise Blog and entrepreneurial digital platform “Spark The Rise.”