Deutsch LA hired Montse Barrena and Juan Pablo Oubina as executive vice president, group account director and executive creative director, respectively. Together, Barrena and Oubina will lead Deutsch
LA's Hispanic marketing practice, DLAtino, and the division's roster of client accounts, including Taco Bell, Dr Pepper Snapple Group and Georgia Pacific's Angel Soft. Barrena and Oubina previously
served as a leadership team at Grupo Gallegos.