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Google Merchant Promotions Rolls Out Internationally

Google is expanding Merchant Promotions from the United States to the United Kingdom, Germany, France, Australia and India. The Mountain View, Calif. company made the move after participating U.S. retailers saw improved performance from their Product Listing Ads. Christina Ilvento points to Venus as an example. The company's PLAs with Merchant Promotions had a 7% higher click-through rate (CTR), a 2% higher conversion rate, and an 11% lower cost-per-click (CPC) than their standard PLAs.

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