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Church's Putting Oreos Into Holiday Biscuits

  • USA Today, Friday, November 21, 2014 9:16 AM

Church's Chicken has never messed with its biscuit recipe until now. Now the fast food chain will try Oreo Biscuit Bites, mini-biscuits with Oreos crumbled into the biscuit dough and topped with vanilla icing. Mark Snyder, global CMO, said the new offering is a big deal for the company. Biscuits, he said, "are core and central to the DNA of Church's. The biscuit is so popular, we thought we could extend the equity."  

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