According to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com, 60% of U.S. adults set a budget on their holiday gift shopping, while 40% do not. However, they are more evenly divided when it comes to making holiday gift lists, with 53% saying that they do so.
And, relative to the Gender and Financial Divide:
Spending Plans
54% of adults plan to spend $400 or less on gifts for friends and family this holiday season, including 21% who plan to spend between $1 and $200, 25% between $201 and $400, and 21% between $401 and $600. 8% say that they do not plan to spend any money on gifts this holiday season.
Shopping Plans
Close to half of all adults are planning to shop on Thanksgiving Day, including 16% who plan to shop primarily online, 13% who plan to shop primarily in stores, and 20% who plan to shop both online and in stores. 52% say that they don’t plan to shop on Thanksgiving Day.
Coupons Online
89% of online shoppers say that they look for coupons, deals or sales before making a purchase when shopping for the Christmas season, including 18% who do so every time they are shopping online, 27% who do so most of the time. An additional 29% do so sometimes.
Online Shoppers Start Early
Among the 94% of U.S. adults who make purchases online, 36% say that they do the majority of their online holiday shopping throughout the year. 12% do the bulk of their shopping from Thanksgiving Day through Cyber Monday, while 37% do most of their online shopping from Thanksgiving Day through Christmas Eve.
Mobile Devices
44% of all respondents say they will use their mobile device when shopping this holiday season, though 56% say do not plan to use their mobile device when holiday shopping. Those who will go mobile:
Younger adults are particularly likely to use their mobile devices when shopping in at least one of these ways, with 69% of those aged 18-34 saying that they will do so, compared to 44% of those aged 35-54, and 21% of those aged 55 and over. More respondents with a higher household income plan on using their mobile devices for holiday shopping (47% vs. 39% of those with a lower income).
More details from Ipsos can be found here.