Dunnhumby USA announced the appointment of STEVE GOODROE as CEO of dunnhumby USA. Goodroe will drive the company's strategic direction and build out its U.S. operations, a joint venture between dunnhumby and The Kroger Co. Prior to dunnhumby, Goodroe worked for Procter & Gamble (P&G) from 1972 to 2001. Goodroe's career with P&G spanned three decades and three continents, with key sales and marketing assignments in the U.S., Europe, and Asia. Most recently, he served as Vice President of Global Customer Marketing.