by Aug 12, 2003, 12:00 AM
NEREYDA LAGO has been appointed Media Director for BVK/Meka in Miami. She will be overseeing all the media planning and buying for the general and .S. Hispanic markets. In addition, Ms. Lago will also be responsible for tracking and maintaining client budgets and media reconciliation. Lago brings over 28 years of advertising and marketing professional experience within the US General/Hispanic, Latin America and the Caribbean markets. Most recently she was the Senior Media Planner/Buyer ad BBDO Miami where she was responsible for all media planning, buying, development, implementation and supervision of the regional media strategies for Visa, Discovery Channel, FedEx, with a budget of $47 Million. She was previously the Advertising Director at TransAmerica Media Group, Inc. where she was responsible for annual billing in excess of $21 Million. She implemented effective multimedia plans for national and multinational such as US Hispanic Market-Bellsouth Corporation, Siemens-Latin America, Heineken, ESPN Network, and Alberto Culver Corp.