NEREYDA LAGO
by
Aug 12, 2003, 12:00 AM
NEREYDA LAGO has been appointed Media Director for BVK/Meka in Miami. She will be overseeing all the media planning and buying for the general and .S. Hispanic markets. In addition, Ms. Lago will also be responsible for tracking and maintaining client budgets and media reconciliation. Lago brings over 28 years of advertising and marketing professional experience within the US General/Hispanic, Latin America and the Caribbean markets. Most recently she was the Senior Media Planner/Buyer ad BBDO Miami where she was responsible for all media planning, buying, development, implementation and supervision of the regional media strategies for Visa, Discovery Channel, FedEx, with a budget of $47 Million. She was previously the Advertising Director at TransAmerica Media Group, Inc. where she was responsible for annual billing in excess of $21 Million. She implemented effective multimedia plans for national and multinational such as US Hispanic Market-Bellsouth Corporation, Siemens-Latin America, Heineken, ESPN Network, and Alberto Culver Corp.
Recent People on the Move Articles
-
NewMediaMetrics; Bob Pares May 21, noon
NewMediaMetrics hired Bob Pares as executive vice president of sales business development. -
Lisa Troshinsky-Vernekoff; Emcee Design May 21, noon
Lisa Troshinsky-Vernekoff joined Emcee Design as an account manager. -
CPX Interactive; John McMullin May 21, noon
CPX Interactive hired John McMullin as general manager of CPX Media. -
Eric Mower + Associates; Tina Robertson May 21, noon
Eric Mower + Associates hired Tina Robertson as an account supervisor. -
Red Bricks Media; Kirstin Falk and Elliott Easterling May 21, noon
Red Bricks Media elevated Kirstin Falk to chief executive officer and named Elliott Easterling chairman of ... -
Viggle; Christopher Traynor May 21, noon
Viggle added Christopher Traynor as chief technology officer. -
ShootersINC; Robert Adamo, Kris Magyarits, Rob Markopoulos, Ira Rosensweig, Judy Starkman, Julian van Mil and Scott Whitham May 21, noon
ShootersINC signed seven directors, including Robert Adamo, Kris Magyarits, Rob Markopoulos, Ira Rosensweig, Judy Starkman, Julian ... -
140 Proof; Kim Stiefel May 21, noon
140 Proof hired Kim Stiefel as director of business development. -
DNA; Jenny Lee and Roxanne Tolnas May 21, noon
DNA hired Jenny Lee as senior art director and Roxanne Tolnas as account director. -
Jason Shafton; Comedy Central May 21, noon
Jason Shafton has been named vice president, brand marketing at Comedy Central.
Be the first to comment on "NEREYDA LAGO"
Leave a Comment