Also at Parade, TRICIA FULLER HOFFMAN has joined the magazine as an Advertising Sales Representative. Hoffman came to PARADE from OMD Chicago, where she was Associate Director, Print Group. She also held the position of Associate Director of Strategy for OMD. Prior to that, Hoffman was a Media Supervisor for Mindshare/J. Walter Thompson, an Account Manager for Simmons Market Research Bureau, and a Media Supervisor for DDB Worldwide. She began her career at Bozell Worldwide, where she was a Media Planner. She will be based in the Chicago office.