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TV's Share Of Global Ad Spend Has Peaked

Television’s share of the global advertising market has peaked in 2014 as brands start to move an increasing amount of their media budgets to online video, according ZenithOptimedia’s end-of-year forecast. Although TV is still a dominant force in advertising, currently accounting for 39.6% of total spend this will fall back to 37.4% in 2017. However, TV ad spend is still expected to grow by an average of 3% a year between 2014 and 2017. Online video will account for 2.8% of global ad spend by 2017, from the current 1.9% in 2014.

Read the whole story at Marketing Week »

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