MATT MCMAHON: Fathom Online
by Oct 7, 2003, 12:00 AM
Fathom Online, a search engine marketing company specializing in keyword buying and campaign management, has named MATT MCMAHON as Vice President, Media Operations and Analytics. McMahon will be responsible for media planning, buying, research, and analytics. Previously, he was a Media Strategist at Leftfield and Media Director at Seven Ten Split and Miller/Huber where he managed accounts such as Bank of America, Cisco and Sprint on search marketing strategies.