• by Richard Whitman , Columnist, December 11, 2014

Let's just call this public service journalism. You've heard of Red Roof Inn, right? Well the motel chain is looking to "rebuild our digital footprint across web, mobile and social." Yes. They are seeking a digital marketing agency "with deep e- and m-commerce experience" to "develop and deploy digital assets including principle website , property websites, mobile app and website, social assets and content assets to maintain leadership in the Economy Travel & Hospitality sector."

Are you game? Here's what you need to know. In addition to the aforementioned needs, the selected agency will help the brand "keep its digital practices, processes, platforms and systems up to date across all stages of the digital lifecycle from planning and development, re-development, deployment, installation, hosting, as well as the use of and integration with 3rd party platforms. This may include future unknown digital assets and platforms, as may be needed during the proposed term."

Interested? If so, head over to the brand's RFP microsite on which you will find further details about the brand and a link to download the official RFP. The brand is not looking for spec work.