BIZ DEV: The Martin Agency Wins Tic Tac

The Martin Agency was named agency of record for Ferrero U.S.A.'s Tic Tac brand, following a six-month review that included four other agencies. The Martin Agency will handle strategic and creative development for an integrated brand campaign slated to launch in the first quarter of 2015. Merkley & Partners previously handled the account. "We chose The Martin Agency because they showed us an exciting brand platform that will help reinvigorate our brand," said Martin Stoewahse, VP of Marketing for Ferrero. "The Martin Agency will develop a fully integrated campaign that will make consumers take a fresh look at our iconic brand." Tic Tac spent $12.8million on measured media in 2012 and $13.5 million in 2013, per Kantar Media. "This is one of our favorite challenges to tackle," said Matt Williams, CEO of The Martin Agency. "Take a brand that everyone knows and loves and inject it with new energy."

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