• by Richard Whitman , Columnist, December 14, 2014

Over at the questionably named Plan B, a wisecrackin', snarky life-sized Elf on the Shelf is the agency's answer to holiday cheer. But rather than offering up squeaky clean words of kindness, this Elf on the Shelf sees it like it is and doesn't hold back.

Hiding atop the kitchen refrigerator and watching a CD pour himself a cup of coffee -- leaving the pot empty, this Elf on the Shelf declares, "Hmm. I get it. Big group creative director. You can make a TV commercial but you can't make a pot of coffee. Is that how it works around here?" He goes on to chastise an intern for wasting time online, make a "rash" comment while overhearing an employee’s call to a doctor, mocks some doofus who thinks what's on his phone is more important than the meeting he's in and he works real hard to see if he can pick up one of the female employees. 

Yes. Because an ad agency can never poke too much fun at itself even if the whole thing is ironically self-promotional. Now, feel free to debate whether or not I made proper use of the word ironic here. Watch the action unfold here.