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91% of Marketers Think Retargeted Ads Are as Effective as Email: AdRoll

Ninety-one percent of marketers said that retargeted ads performs as well as or better than email, according to a new survey from AdRoll. The report revealed that revealed that fifty-four percent of both B2B and B2C marketers said that social was the best channel for retargeting, over mobile, search and email retargeting.

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