Skippy peanut
butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for jars of the beloved brand. "Fun Factory" shows a woman working a conveyor
belt at a peanut factory. She cracks open nutshells one at a time and listens to the personality of each nut. The fun, friendly, happy nuts become peanut butter, while the sarcastic, boring nuts are
filtered through a separate system and wind up the star of boring office parties. The ad features voiceovers from announcer Bill Kurtis and actress Estelle Harris with her real-life husband, Sy
Harris.
See it here, created by
BBDO Minneapolis. The spot was directed by
Robert Boocheck and produced by
Click3X.
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