Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter

skippySkippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for jars of the beloved brand. "Fun Factory" shows a woman working a conveyor belt at a peanut factory. She cracks open nutshells one at a time and listens to the personality of each nut. The fun, friendly, happy nuts become peanut butter, while the sarcastic, boring nuts are filtered through a separate system and wind up the star of boring office parties. The ad features voiceovers from announcer Bill Kurtis and actress Estelle Harris with her real-life husband, Sy Harris. See it here, created by BBDO Minneapolis. The spot was directed by Robert Boocheck and produced by Click3X.

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