Around the Net
BT Looks To Build A Quad-Play Future Through EE Purchase
- Marketing Week, Wednesday, December 17, 2014 7:01 AM
With the eventual purchase of EE, BT could join Virgin and TalkTalk in creating a full complement of communications services for the home, including broadband, TV, land line and mobile. The move enables BT to accelerate its existing mobility strategy. As well as possessing fibre broadband and WiFi services, the brand would inherit the UK's most advanced 4G network, which BT claims will help give it greater control with future investment and product innovation.
