Around the Net
Outback To Take Lunch Business National
- Nation's Restaurant News, Wednesday, December 17, 2014 10 AM
Outback Steakhouse plans to expand its lunch business in 2015 and will support the move with a national ad campaign, according to executives at parent Bloomin’ Brands. They said the lunch business could present a $1 billion opportunity if the company can bring its market share at the noon meal to the 10% level it has at dinner. “We know we’re late to the game,” said Bloomin’ Brands chief executive Elizabeth Smith at the meeting, “but there is a big opportunity in front of us.”
