• by Laurie Sullivan  @lauriesullivan, December 18, 2014

Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase from the second quarter of 2014, which delivered $11.7 billion. It also beat the prior record set in the fourth quarter of 2013 of $12.1 billion, per the Interactive Advertising Bureau (IAB) Internet Advertising Revenue Report figures, which were released today by the IAB and PricewaterhouseCoopers (PwC) U.S.

"This milestone demonstrates marketers’ commitment to digital," stated Randall Rothenberg, IAB president and CEO. “Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”

The report, which includes search, display, video and other online media, is issued twice yearly for full and half-year data. Top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

The 2014 half-yearly report released in October identifies cross-channel marketing and mobile as key trends for the year.

Internet advertising revenue in the United States reached $23.1 billion for the first six months of 2014, with the first quarter of 2014 accounting for $11.4 billion; and the second quarter of 2014, $11.7 billion. Overall revenue for the first six months of 2014 rose 15.1% compared with the first six months of 2013.

"Money arrow pointing up" photo from Shutterstock