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Target Ramps Mobile for Late Shoppers

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards. According to a new survey from location-based mobile app Retale, 20 percent of all holiday shoppers wait until the last-minute to buy their gifts and 58 percent will use smartphones or tablets to help them shop.

Read the whole story at Mobile Commerce Daily »

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