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Subway Ads React To Liverpool FC Substitutions

  • Marketing, Friday, December 19, 2014 6:36 AM

Subway is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity. The new ads will show the slogan ‘Super Sub Time’ every time a tactical substitution is made by Liverpool. The ads first made an appearance during Liverpool captain Steven Gerrard’s substitution in the home game against Sunderland. Subway signed up as Liverpool FC’s ‘official food partner’ earlier this year, extending to ‘Train Hard, Eat Fresh’ campaign to boards inside Anfield stadium.

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