Around the Net
Tiger's Impact On Golf Marketing Has Its Pros, Cons
- NYSportsJournalism.com, Friday, December 26, 2014 9 AM
Tiger Woods has been off the PGA Tour for much of 2014 and has not won a Major since 2008, but his status as a golf personality and endorser still has a resounding effect worldwide. That is part of the reason golf sponsorships worldwide in 2014 will top $1.6 billion, more than the NFL, MLB, NBA and tennis. BMW, Bank of America, MasterCard and Coca-Cola are leading the way.
