• by Amy Corr  @MediaPostOTL, December 29, 2014

Sony Canada puts your ears to work in preparation for listening to high-res audio. The latest ad in the "Get Your Ears Ready" campaign stars a man wearing a cowboy hat and sitting at a table. Nothing exciting, until the camera pans close to the man's ears. They are moving up and down like they're doing crunches -- because they are. "Get your ears ready" closes the ad, seen here. "Ear Crunches" is running online, on specialty music channels and in theaters across Canada. The ad follows "The Ear Workout," which launched over the summer. DDB Canada Toronto created the campaign.