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20th Century Fox Signs Six-Figure Deal With Kiss FM
- Media Week, Monday, January 5, 2015 6:20 AM
20th Century Fox is sponsoring Kiss FM UK, the Bauer Media radio station, in a six-figure deal promoting the cinema release of Kingsman: The Secret Service. The film company is backing The Kiss Chosen One, a competition for budding radio presenters, in what it said is its "biggest single creative radio spend". The ads use parts of the film to encourage people to enter the competition to win a three-month on-air contract. The spots were created by Kiss' programming team in-house.
