• by Sarah Mahoney  @mahoney_sarah, January 6, 2015

Nike+ members get a motivational treat this year, based on their 2014 workout history. The sportswear giant uses an individual’s exercise data to script a personalized 2015 video, crafted by French illustrator-director McBess. So, a woman running in Chicago, for example, gets a very different one-minute inspiration than a burpee-loving dude in San Diego, but with the same invitation: “Outdo you in 2015.”