Sara Bamber Named Head Of Strategy At Arnold NY

Arnold Worldwide, part of Havas Group, has appointed Sara Bamber Head of Strategy for the agency’s New York office. She will report to New York president Peter Grossman and will lead the operation’s 40-person strategy unit.

It’s the latest move by Arnold to strengthen the management team at the New York office. Grossman himself just joined the agency in July.

As Head of Strategy at the New York office, Bamber will have responsibility for all brands across the client portfolio—including Kao (Jergens and John Frieda), Hershey’s, Milk-Bone, Sanofi and Volvo Trucks—and be a key player in driving the office’s aggressive growth agenda, the agency said.

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She replaces Beth Fetzer, who remains at Arnold, but opted to reduce her schedule and focus exclusively on client business.

Grossman cited Bamber’s cross-channel experience, problem-solving skills and her ability to fuse strategic rigor with creative inspiration. “Sara has a proven track record of fueling creativity with consumer insights that inspire ideas, unlock opportunities and drive business impact,” he said. “She will play an important role in helping Arnold make creativity a leverageable business advantage for our clients.”

Bamber has worked in multiple categories and on major brands, including Coca-Cola, Mercedes-Benz, Virgin America, Nivea and Eli Lilly.

She was most recently Chief Strategy Officer at FCB Garfinkel, where she led a strategy practice that included 40 brand, research, digital and user-experience planners. While there, Bamber oversaw the award-winning Oreo Daily Twist campaign.

Prior to FCB, she worked at a number of shops, including Anomaly, TBWA/Chiat/Day and SapientNitro.

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