Skittles is making its inaugural trip to the Super Bowl this year. The brand is so excited about its first ad that it launched a celebratory video starring Kurt Warner and a group of tailgaters starting the party four weeks early. I'd join this tailgate party in a second. I never knew I wanted to sit in a hot tub filled with Skittles until I watched this video. There's also music, a Skittles cornhole and a Skittles-filled trampoline. But the real star of the video is the Skittles-filled hot tub. See it here, created by Olson.
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