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Google, YouTube Roll Out Video Viewability Reporting

  • Google, Wednesday, January 7, 2015 3:12 PM
Google announced Tuesday at the Consumer Electronics Show two developments that Neal Mohan, VP of Video & Display Advertising, believes will help turbocharge the future of video advertising. More than 30 mainstays of video advertising -- broadcasters, premium publishers and major brands -- have joined our premium video marketplace, Google Partner Select, and YouTube will role out viewability reporting across its ad platforms. Mohan explains.

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