• by Amy Corr  @MediaPostOTL, January 9, 2015

Planit was named agency of record for The AMES Companies, a manufacturer and global provider of landscaping products. As agency of record, Planit will develop an integrated marketing campaign to build awareness for The AMES Companies' core brands: AMES, True Temper, Razor-Back, and Jackson. Work will include public relations, social media support, TV, digital media and video development. The AMES Companies offers lawn and garden tools for homeowners, jobsite tools for professionals and outdoor lifestyle products under the brand names AMES, True Temper, Razor-Back Professional, Jackson Professional, Southern Patio, UnionTools, Dynamic Design, Garant, Westmix, Kelso , Cyclone, Nylex and Northcote. "We were looking for an agency who could not only reinforce our brand legacy through powerful creative and meaningful communications, but also believed in the values of American manufacturing," said Karen Richwine, director brand marketing for The Ames Companies. "We wanted a strategic partner who is not afraid to challenge us and we are confident we have found that in Planit." Additional Planit clients include Marriott International, McCormick Foods, Island Def Jam Records and Royal Building Products.