NEW! Gatorade Surprises Sledge Hockey Players With Visit From NHL Players

gatoradeHockey is hockey, no matter how it's played. On August 18, 2014, Gatorade invited the sledge hockey team, The Cruisers, many of them Paralympic athletes who performed at Sochi last year, to be filmed for a Gatorade documentary about the athleticism and skill exhibited in their sport. The brand surprised the sledge hockey players with a group of NHL Players to play a game of sledge hockey with them. Sidney Crosby, Scott Hartnell, Claude Giroux, Logan Couture, Ryan Miller and Nathan MacKinnon experienced firsthand just how difficult it is to play a game of sledge hockey. Watch the Gatorade Sledge Hockey Surprise here. In addition watch interviews with the NHL players here, the sledge players here and game highlights here. TBWA\Toronto created the campaign.

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