Around the Net
Daily Mail Runs Full-Page Ad In 'NYT' Promoting Programmatic
- Advertising Age, Monday, January 12, 2015 1:40 PM
“The DailyMail.com ran a full-page ad in The New York Times on Monday to promote its automated ad sales in the U.S., offering $1 in free programmatic advertising for every ad dollar spent the traditional way,” reports Advertising Age.
“The promotion, called ‘Programmatic Match,’ is basically a buy-one, get-one free sale on DailyMail.com in the U.S.”
