Around the Net

How To Optimize For Long-Tail Keywords

  • PPC Hero, Wednesday, January 14, 2015 2 PM
Marketers know the keyword links them as advertisers to consumers. Keyword optimization is the process of adding, researching and analyzing the terms that marketers believe will perform best. The long-tail keyword must be specific to the product. In theory, the more words that match the description to the search query, the closer the intent to convert, per Kristina McLane. She analyzes volume and efficiency, and performance and lead quality to provide some insight on long-tail keywords. 

Read the whole story at PPC Hero »

Next story loading loading..