• by Sarah Mahoney  @mahoney_sarah, January 14, 2015

Most Americans aren’t likely to ever meet — let alone eat — a Weetabix. (Think of it as a steamrolled serving of Shredded Wheat, and just as tasty.) But that doesn’t mean you can’t say ’ello to its fun new “Make a Weetabuddy” campaign, the British breakfast heavyweight’s effort to get kids more involved in a healthy start to mornings. BBH London’s clever creations give Snap, Crackle and Pop a run for their money: “Break a Nail,”“Dry January” and “P.E. Lesson.”