WPP's Possible Wins Shell's Global Digital Account

Digital agency Possible, part of WPP, has been selected as a global digital agency for the energy company Shell. The selection, effective immediately, came after a competitive pitch process that included four other competing agencies. Initially, Possible will focus on the company’s corporate branding. 

In the U.S. Shell spent $52 million on display advertising in 2013 and $28 million for the first nine months of 2014, according to Kantar. In December, the company's website had over 309,000 unique visitors in the U.S. and 1.2 million page views, which was up 82% year over year, according to Millward Brown Digital. 

The account will be led out of Possible’s London office. 

“We selected Possible because they are a forward looking agency partner that can collaborate with us on new ways to reach our customer audience,” said Malena Cutuli, global head of brand communications and capability at Shell. 

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The agency’s first work will be unveiled early this year. 

“Shell is the ideal client, both innovative in their approach to energy and global client reach and scale,” said Possible Global CEO Shane Atchison. “They are out to change the world of energy and we are looking forward to partnering with them on what we would like to call more of a movement than a journey.” 

This story has been updated to include spending and website traffic data for Shell in the U.S.

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