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'Celebrity Big Brother' Continues To Keep High Ratings

  • Campaign, Tuesday, January 20, 2015 6:44 AM

The return of "Celebrity Big Brother" (CBB) on 7 January has held strong and delivered its best set of figures for Channel 5 at this stage of the schedule, according to the latest overnight figures. The show has held onto a commanding lead over main rival Channel 4 in the 9 pm slot. On Sunday 18 January, "CBB" achieved a 2.8 million average viewership and 11.4% share, beaten only by "Last Tango in Halifax" on BBC 1 (6.2 million, 25.5% share) and "Foyle’s War" on ITV (3.5 million average, a 14% share).

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