MediaCom took "Best In Show" and also won
the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. Fittingly for the day of the week, Horizon Media won the Media Plan category
for its "Caleb the Camel" campaign for GEICO.
Other than MediaCom, the only other agencies to win more than one category were Hill Holliday (which took top honors in the Creative category for
its "#DunkinReplay" campaign for Dunkin' Donuts and in the TV/Interactive/Enhanced TV category for John Hancock's "Life Comes Next" campaign) and Mediahub/Mullen (which won the Online Branding
category for American Greetings and Research/Consumer Insights category for Bose).
Acceptance remarks were generally short, polite and to the point, except for OMD's Leslie Rasimas, who while
accepting top honors in the Performance category for the agency's "Someday" campaign for Tourism Australia, made a dig at rival Starcom MediaVest's win in the Mobile category for its Montana Office of
"We encourage you to come to Australia over Montana, anyday," she said tongue in cheek. Perhaps she meant "someday."
In any case, CMA host Persia Tatar followed by
quipping, "That sounds like a throwdown, OMD. What's up?"
Winners in each category are listed below.
Audio: "Call of Duty Advanced Warfare: Seeding the Kevin Spacey Speech" by
Edelman for Activision / Call of Duty
Branded Entertainment: "The 4 to 9ers: The Day Crew" by Content & Co for Subway Restaurants
"Small Business Saturday Media" by DigitasLBi for American Express
Content Marketing (including native): "The Lexus LS - Vision Beyond the Visible" by Team One for Lexus
Creative: "#DunkinReplay" by Hill Holliday for Dunkin' Donuts
Media Plan: "Caleb the Camel" by Horizon Media for GEICO
Mobile Media: "Montana Turns $25K Into $6.9MM" by Starcom MediaVest Group for Montana Office of Tourism
Multicultural Media: "DishLATINO Juego Bonito by Havas Media for
New/Emerging/Experimental Media (excluding online): "Mario Karting Reimagined by MediaCom for Pennzoil"
Online Media (Branding): "World's Toughest Job" by Mediahub/Mullen for American Greetings
Online Media (Search): "Turning Flight
Cancellations into Hotel Reservations" by Red Roof Inn & 360i for Red Roof Inn
Outdoor Media: "Celebrating the First Coffee Created on Pinterest With the World’s
Largest Pinterest Board" by Colle+McVoy for Caribou Coffee
Performance Media & Marketing (including Direct Response, TV, Email, etc.): "Someday" by OMD for Tourism
Print (magazines and newspapers): "Dominion Poster Campaign" by Syfy for Dominion
Research/Consumer Insights: "Dive In" by Mediahub/Mullen
Social Media: "Tap For Trainers" by SapientNitro for Sky Rainforest Rescue
TV or Interactive/Enhanced TV: "Life Comes Next" by Hill
Holliday for John Hancock