MediaCom Takes CMA Best In Show For Pennzoil's Mario Karting

MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. Fittingly for the day of the week, Horizon Media won the Media Plan category for its "Caleb the Camel" campaign for GEICO.

Other than MediaCom, the only other agencies to win more than one category were Hill Holliday (which took top honors in the Creative category for its "#DunkinReplay" campaign for Dunkin' Donuts and in the TV/Interactive/Enhanced TV category for John Hancock's "Life Comes Next" campaign) and Mediahub/Mullen (which won the Online Branding category for American Greetings and Research/Consumer Insights category for Bose).

Acceptance remarks were generally short, polite and to the point, except for OMD's Leslie Rasimas, who while accepting top honors in the Performance category for the agency's "Someday" campaign for Tourism Australia, made a dig at rival Starcom MediaVest's win in the Mobile category for its Montana Office of Tourism campaign.

"We encourage you to come to Australia over Montana, anyday," she said tongue in cheek. Perhaps she meant "someday."

In any case, CMA host Persia Tatar followed by quipping, "That sounds like a throwdown, OMD. What's up?"

Winners in each category are listed below.

Audio: "Call of Duty Advanced Warfare: Seeding the Kevin Spacey Speech" by Edelman for Activision / Call of Duty

Branded Entertainment: "The 4 to 9ers: The Day Crew" by Content & Co for Subway Restaurants
Business Media: "Small Business Saturday Media" by DigitasLBi for American Express
Content Marketing (including native): "The Lexus LS - Vision Beyond the Visible" by Team One for Lexus USA
Creative: "#DunkinReplay" by Hill Holliday for Dunkin' Donuts
Media Plan: "Caleb the Camel" by Horizon Media for GEICO
Mobile Media: "Montana Turns $25K Into $6.9MM" by Starcom MediaVest Group for Montana Office of Tourism
Multicultural Media: "DishLATINO Juego Bonito by Havas Media for DishLATINO"
New/Emerging/Experimental Media (excluding online): "Mario Karting Reimagined by MediaCom for Pennzoil"
Online Media (Branding): "World's Toughest Job" by Mediahub/Mullen for American Greetings
Online Media (Search): "Turning Flight Cancellations into Hotel Reservations" by Red Roof Inn & 360i for Red Roof Inn
Outdoor Media: "Celebrating the First Coffee Created on Pinterest With the World’s Largest Pinterest Board"  by Colle+McVoy for Caribou Coffee
Performance Media & Marketing (including Direct Response, TV, Email, etc.): "Someday" by OMD for Tourism Australia
Print (magazines and newspapers): "Dominion Poster Campaign" by Syfy for Dominion
Research/Consumer Insights: "Dive In" by Mediahub/Mullen for Bose
Social Media: "Tap For Trainers" by SapientNitro for Sky Rainforest Rescue
TV or Interactive/Enhanced TV: "Life Comes Next" by Hill Holliday for John Hancock

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4 comments about "MediaCom Takes CMA Best In Show For Pennzoil's Mario Karting".
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  1. Jonathan McEwan from MediaPost, January 22, 2015 at 2:25 p.m.

    To be fair, the guy from Starcom Mediavest Group ended his acceptance speech for client Montana Office of Tourism with an open invitation to all of us to vacation in Montana. Ms. Rasimas, echoed those sentiments with an devilish glint in her eye, clearly going for the laugh, which she got. Perhaps she was perhaps inspired by the SITU speech the night before. Who knows? #ObamaMoment

  2. Leslie Rasimas from OMD, January 22, 2015 at 2:41 p.m.

    It's all in good fun. Someday...they'll return the favor, I'm sure. The point is all of the amazing work was recognized for its innovation and creativity our industry. Congrats to all!

  3. Persia Tatar from , January 22, 2015 at 4:59 p.m.

    After last night, I realize I need to visit both Montana & Australia.

  4. Joe Mandese from MediaPost, January 22, 2015 at 5:03 p.m.

    Montalia. Or is it Austrana?

    The consolidated account would be handled by OMDSMG (or SMGOMD)...