• Mobile Marketer, Friday, January 23, 2015 12:05 PM

More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Research.  A game changer in this space, Apple’s Touch ID capability has highlighted even more the hassle associated with remembering long, complicated passwords. As these become more unreliable when matched against today’s hackers, marketers can take advantage of biometric authentication to provide a more seamless user experience. 

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