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Hot Spot: Now You See Her, Now You Don't?

Nationwide, which has been having all kinds of fun letting football great Peyton Manning hum its jingle off key, is banging the drum for a new flavor of funny: A teaser for its Super Bowl spot stars the inimitable Mindy Kaling, who gets to pretend she’s invisible. In addition to hoping it will spark a social storm with an #InvisibleMindy hashtag, it has also released outtakes and behind-the-scenes footage. Kaling helped develop the 45-second spot; McKinney is the ad agency.

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