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Unilever Puts Media Account Into Review

Unilever is readying a review of its multibillion-dollar global media buying and planning business, per sources close to the company. The London-based packaged goods giant, which last put its agencies on review in early 2012, has a predilection for doing so every three years. As it did last time, the company has invited the incumbents to participate, according to people familiar with the matter.

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