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SproutLoud Taps Telmetrics To Offer Call Analytics

Telmetrics Tuesday announced a partnership with SproutLoud aimed at integrating the automated marketing platform's reporting capabilities with call analytics. Through the partnership, SproutLoud’s national-to-local clients can assign call tracking phone numbers to local marketing campaigns in real-time and view that digital and traditional media programs perform via the dashboard. The feature tracks results across digital marketing, email, direct mail, print, TV and radio spots, outdoor media and collateral.

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